Week #27
Bottom line: be authentic. Don't use mission statements or social impact as PR tools. It's all overused and people (employees and customers) are savvy, can sense when it's a device. Believe in what you say and support and others will believe in you.
Bottom line: be authentic. Don't use mission statements or social impact as PR tools. It's all overused and people (employees and customers) are savvy, can sense when it's a device. Believe in what you say and support and others will believe in you.